Rosedale International Education
Built a consistent brand identity for Rosedale's programs across social media, pitch decks, brochures, and event collateral. The work supported 20+ active partnership conversations across 16 countries.
Category
Landing Page
Date
May 3, 2025
Before this work, Rosedale's programs lacked a consistent visual identity. Decks, brochures, and partner-facing materials varied widely in look and tone, and there was no system holding it all together. Beyond the visuals, the messaging itself was unclear — content was being shared regularly, but it didn't communicate what the service actually was, which was especially important given how specific the niche is. I took the initiative to build one from scratch, designing a unified visual language and a clearer way of telling the story behind the offering, both built to be easy to adapt and update in a fast-paced environment where content has to ship quickly.
The brand palette was a fixed constraint, so I worked within the existing colors to create a system that felt cohesive, modern, and ownable. The new identity gave the team a clear set of templates to build from and a sharper, more consistent story to tell across every touchpoint.
